At Brick Marketing, we have the skills, knowledge, and tools required to make your B2B social media efforts a successful reality.
Below is the high-level customized approach and process that we will take with your B2B social media marketing:
Social Media Audit
Our priority is getting your social media accounts noticed. We will identify which social platforms are working for you and which aren’t. During the audit and discovery phase we will determine which content is performing well and where gaps may exist to bring in fresh and exciting content and posts.
Social Media Strategy
Our goal is to leverage your social media accounts so that your audience can easily find you. We believe that getting more eyes on your content is possible and make it our mission to make it happen. We will zero in on your target audience and objectives to make your social media more visible. The recommendations we make will connect with your specific goals.
Social Media Implementation
Using the information, we’ve gathered about your company and goals, we will implement a social media strategy that aligns perfectly. The Brick Marketing Team will create and post content that resonates with your target audience. We will manage your organic and paid social growth, create a content promotion strategy, and create a schedule that increases your social media presence.
Social Media Measurement
Your satisfaction matters to us. We are results-focused and will actively monitor website visitor growth to make sure you are getting what you expect. We keep a close eye on increases in brand awareness, social mentions, and followers. We believe in providing results you can see, so we use paid state of the art tools for everything we do.
Our strategic and focused social media management approach will result in your followers, potential and current customers, and competition looking to your social media for industry insight and high-value content that tie into achieving your results.
These are some of the most common social media marketing challenges that we help our clients solve:
- Inconsistent Posting – Not maintaining a regular posting schedule, which can lead to decreased follower engagement.
- Undefined Social Media Goals – Lacking clear objectives for what they aim to achieve through social media.
- Poor Social Engagement – Not actively engaging with comments, questions, and feedback from followers.
- Determining the ROI of Social Media – Understanding the true ROI of social media investment.
- Neglecting Social Media Metrics – Failing to track and analyze performance metrics to guide strategy adjustments.
- One-size-fits-all Content – Using the same content across all platforms without tailoring it to the unique audience and format of each.
- Ignoring Negative Feedback – Not addressing or mishandling negative comments and customer complaints.
- Limited Visual Appeal – Posting content with poor quality images or lackluster design.
- Not Understanding Platform Differences – Failing to recognize and adapt to the differences between social media platforms.
- Over-promotion – Excessively promoting products or services, which can annoy followers and reduce engagement.
- Inadequate Crisis Management – Lacking a plan for managing social media crises or controversial issues.
- Underutilizing Paid Advertising – Not leveraging the potential of paid social media advertising to reach a broader audience.
- Poor Brand Consistency – Having inconsistent branding across different social media platforms.
- Lack of Voice or Personality – Not having a distinct, consistent brand voice that resonates with the audience on social platforms.
- Failing to Use Stories and Temporary Content – Not utilizing ephemeral content options like Stories that can increase engagement.
- Neglecting Influencer Partnerships – Missing out on the benefits of collaborating with influencers to reach larger or targeted audiences.
- Inefficient Social Media Team Coordination – Lack of coordination and collaboration among team members managing social media.
- Not Keeping Up with Trends – Failing to adapt to new social media trends and features, which can make content seem outdated.
- Inadequate Training on Social Media Tools – Team members not fully skilled in using social media management and analytics tools.
- Failing to Personalize Content – Not personalizing content to engage different segments of the audience effectively.
- Lack of Strategic Planning – Operating without a long-term strategic plan for content creation and audience engagement.
- Insecure Account Practices – Poor security practices leading to risks of hacking and unauthorized social media account access.
- Unsuitable Content Tone – Using a tone in posts that doesn’t fit the brand or is inappropriate for the audience or situation.
- Limited Linkage to Other Marketing Channels – Failing to integrate social media efforts with the broader marketing strategy.
- Neglecting SEO in Social Content – Not optimizing social posts for search, missing potential traffic and visibility.
- Underestimating Resource Requirements – Not allocating enough resources for effective social media management.
- Social Media AI Best Practice – What the role of AI is and should be for a social media program.
We included the most common social media challenges that we help solve for our clients, if there are other social media issues you need help with that are not listed above, please let us know as we are certain we can help.
Let’s uncover the reason behind your visit through a commitment-free conversation, focusing solely on pinpointing your business’s digital marketing and social media needs, whether you’re seeking information, consulting, or comprehensive support, with no sales pitch guaranteed. You’re welcome to join the call camera-off, as we prioritize your comfort and goals. – Schedule a meeting to see how we can help you!
