We offer full-service pay per click (PPC) management to achieve your pay per click advertising, overall marketing and business goals.
These are some of the most common pay per click advertising problems that we help our clients solve:
- Poor Keyword Research – Not targeting the right keywords or understanding the intent behind searches.
- Inadequate PPC Budget Management – Overspending or underspending on campaigns, leading to inefficiencies.
- Low Quality Scores – Having low Google Ads quality scores, which can increase cost-per-click (CPC) and reduce ad placement.
- Neglecting Negative Keywords – Failing to use negative keywords to exclude unwanted traffic.
- Unoptimized Landing Pages – Directing pay per click advertising traffic to poor-quality landing pages that do not convert visitors.
- Weak PPC Ad Copy – Creating ad texts that do not engage or compel the audience to take action.
- Lack of Testing – Not running A/B tests on ad copy, landing pages, or other elements to find what works best.
- Ignoring Mobile Users – Not optimizing ads and landing pages for mobile devices.
- Not Tracking Conversions – Failing to set up or accurately track conversions, making ROI calculation difficult.
- Complex Account Structure – Having an overly complex or disorganized PPC account structure.
- Not Using Geotargeting – Failing to target ads based on the geographical location of the audience.
- Ignoring Ad Extensions – Not using or misusing ad extensions that could improve ad performance.
- Overlooking Remarketing – Not implementing remarketing strategies to capture potential customers who have shown interest.
- Inconsistent Messaging – Displaying messaging in PPC ads that does not match the landing page content.
- Lack of Regular Optimization – Failing to regularly review and optimize PPC campaigns based on performance data.
- Not Segmenting Audiences – Not using audience segmentation to tailor ads and increase relevancy.
- Inadequate Competitor Analysis – Not analyzing competitors’ PPC strategies to identify opportunities or threats.
- Failure to Align with Business Goals – Running PPC campaigns that do not align with broader business objectives.
- Poor Timing of Ads – Not scheduling ads to appear at optimal times for target audiences.
- Ignoring Brand Bidding – Failing to bid on brand terms which can lead to competitors capitalizing on your brand.
- Relying Solely on Automation – Over-relying on automated bidding and other automated tools without human oversight.
- Underutilizing Analytics Tools – Not fully utilizing tools like Google Analytics for deeper insights into ad performance.
- Misunderstanding Metrics – Focusing on misleading metrics like clicks instead of more impactful metrics like conversion rates.
- Ineffective Use of Budget Pacing – Mismanaging the pacing of the budget, leading to spent budgets without achieving goals.
- Neglecting Seasonal Trends – Not adjusting PPC campaigns for seasonal fluctuations in demand or interest.
- Security Issues – Experiencing click fraud or other security issues that inflate costs and distort data.
- Lack of Expertise – Not having enough expertise internally to manage complex PPC campaigns effectively.
- Limited Creative Resources – Not investing in creative resources to produce compelling ad visuals and copy.
- Failing to Adapt to Platform Updates – Not staying updated with changes and new features in PPC platforms.
- Ignoring Cross-Channel Strategies – Not integrating PPC with other digital marketing channels for a cohesive strategy.
We included the most common pay per click problems that we help solve for our clients, if there are other PPC issues you need help with that are not listed above, please let us know as we are certain we can help.
Let’s uncover the reason behind your visit through a commitment-free conversation, focusing solely on pinpointing your business’s digital marketing and pay per click advertising needs, whether you’re seeking information, consulting, or comprehensive support, with no sales pitch guaranteed. You’re welcome to join the call camera-off, as we prioritize your comfort and goals. – Schedule a meeting to see how we can help you!
