Do you need a seasoned marketing executive for your company? Not every business needs to hire a full time Chief Marketing Officer, they just need someone part time to oversee the marketing strategy and operations.
With Brick Marketing’s fractional CMO service, you can reap full-time results at a fraction of the cost. Our dedicated team led by digital marketing industry veteran and Brick Marketing President and Fractional CMO Nick Stamoulis is excited to help you achieve your goals.
Fractional CMO Offers
Our fractional CMO services provides you with the expertise of a seasoned marketing executive for a fraction of the cost. Our work is customized to fit your company’s unique needs and budget.
The Brick Marketing Team provides your company’s management and marketing departments with experience, skills, and knowledge that will achieve the results you require. If you’re looking to generate more revenue, improve employee workflow, and see an increase in positive results across the board, we’re here for you.
Our fractional CMO solution helps companies save money by not hiring a full time CMO or VP of Marketing, instead hiring a short-term CMO to get the job done. We work with companies of all sizes and types, including B2B, B2C, startups, and more.
Our Fractional CMO Methodology
We take a strategic approach when working with companies for our fractional CMO clients. We believe that to develop a successful marketing strategy, it starts with an understanding of your business goals, as well as a deep understanding of your market and your target audience.
Here’s an overview of our fractional CMO typical process:
• Initial Analysis– We start by conducting a comprehensive review and analysis of your business, competitors, and current marketing efforts.
• Planning Phase– After analyzing the current landscape of your business, marketing, competitors, and the market, we then develop a marketing strategy that is connected with your business goals.
• Implementation – What is the best way to implement this strategy? We will help you analyze in-house resources, help you determine if you need to outsource or hire new talent, and more.
• Monitoring – We monitor progress and make changes when needed. We can also perform other tasks, such as marketing budget analysis, resource allocation, buying cycle analysis, and much, much more.
*Please note: Hiring us in a fractional CMO capacity, does not mean that your company has to hire Brick Marketing agency to implement. We are happy to work with your in-house or existing agency teams.
Some of the challenges Our Fractional CMO Solution Solves:
- Undefined Marketing Strategy – Lacking a clear, strategic marketing direction.
- Brand Inconsistency – Struggling to maintain a consistent brand message across all channels.
- Inefficient Marketing Spend – Overspending on ineffective marketing tactics.
- Poor Digital Presence – Having a weak or outdated online presence.
- Low Customer Engagement – Struggling to effectively engage with customers across platforms.
- Inadequate Market Research – Lacking deep insights into market trends and customer needs.
- Weak Lead Generation – Ineffective at generating quality leads.
- Inefficient Sales Conversions – Low conversion rates from marketing leads to sales.
- Lack of Alignment Between Marketing & Sales – Misalignment causing missed opportunities and inefficiencies.
- Underutilized Data and Analytics – Not leveraging data effectively to guide marketing decisions.
- Ineffective Content Strategy – Producing content that does not resonate with the target audience.
- Suboptimal Social Media Strategy – Failing to use social media effectively to reach and engage audiences.
- Neglected Customer Experience – Overlooking the importance of customer experience in marketing strategies.
- Poor SEO Results – Improve overall SEO strategy and ROI.
- Inadequate Competitor Analysis – Not keeping up with or effectively analyzing competitor strategies.
- Weak ROI Measurement – Struggling to measure and demonstrate the ROI of marketing activities.
- Insufficient Brand Awareness – Difficulty in increasing brand recognition and recall.
- Inadequate Training and Development – Marketing team lacks ongoing training and development.
- Lack of Scalable Marketing Processes – Inability to scale marketing efforts with business growth.
- Fragmented Marketing Tools – Using disparate or outdated marketing tools that hinder effectiveness.
- Lack of Integrated Marketing Communications – Failing to integrate communication channels effectively.
- Poor Budget Management – Difficulty in managing and optimizing the marketing budget.
- Inefficient Project Management – Marketing projects not being managed efficiently, leading to delays and cost overruns.
- Poor Vendor Management – Not giving vendors proper feedback, guidelines that result in sub-par work and results.
Let’s uncover the reason behind your visit through a commitment-free conversation, focusing solely on pinpointing your business’s digital marketing needs, whether you’re seeking information, consulting, or comprehensive support, with no sales pitch guaranteed. You’re welcome to join the call camera-off, as we prioritize your comfort and goals. – Schedule a meeting to see how we can help you!