Reasons to use Web Safe Fonts on Your Website
Categorized in: B2B Digital Marketing
Web safe fonts are fonts that are pre-installed on all devices and browsers. It means that if you use a web safe font on your website, your site will look the same no matter what device or browser one is using to view it. It is a huge advantage for businesses, as it ensures that their website will always look professional and polished. We will discuss the benefits of using web safe fonts on your website.
Font selection is an integral part of web design, and it is crucial to choose the right font for your website. When selecting a font for your website, it is essential to keep in mind that the font must be: easy to read on all devices, legible at different sizes, compatible with all browsers, easy to use, and visually appealing.
Sans-serif fonts, Serif fonts, and Script fonts are among the best web safe fonts to use on your website. Arial, Helvetica, and Verdana are the best sans-serif fonts to use on your website. They are all very clean and easy to read on screens of all sizes. They also look great when used in headings and titles.
As for Serif fonts, the best to use on your website are Georgia and Times New Roman. They are both very legible and look great when used in body text. Script fonts can be tricky to use on the web, but they can add a touch of elegance to your website if you do it correctly. The best script fonts to use are Calibri and Lucida Handwriting.
Having read this, below are some of the reasons to use web safe fonts on your website:
1. Consistency
If you use a web safe font on your website, it will look the same no matter what device or browser to view it. It ensures that your website always looks professional and polished. This consistency is crucial for businesses, as it helps to create a strong, unified brand identity.
Again, it creates a sense of professionalism and reliability. When all of your marketing materials, from your website to your business cards, use materials, it helps to create a cohesive look that builds trust and credibility with your audience. Additionally, using web fonts can help to ensure that your website loads quickly, as the user’s device has it installed already.
It is essential for the user experience and search engine optimization (SEO). Google considers page speed as a ranking factor, so using web fonts can help to improve your website’s SEO. There are several web safe fonts to choose from, so you can find the perfect font for your website.
Some include: Arial, Georgia, Tahoma, Trebuchet MS and Verdana.
2. Accessibility
Web safe fonts are also accessible to those with disabilities, as they are pre-installed on all devices. It is essential for businesses, as it ensures that everyone who visits your website can access its content. In some countries, such as the United States and Canada, it’s a requirement by law to ensure websites are accessible to those with disabilities.
It is essential for two reasons: first, it is the right thing to do, and second, it can help to increase your website’s traffic. People who have a disability will leave a website if it takes more than three seconds to load or if they cannot find the information they are looking for.
So, by using a web safe font on your website, you can ensure that everyone who visits your site will have a positive experience. Additionally, accessibility is essential for search engine optimization (SEO). Google considers page speed a ranking factor, and accessible websites tend to load faster.
3. Compatibility
As we mentioned, web safe fonts are pre-installed on all devices and browsers. It means that they are compatible with all operating systems and devices. It is essential for businesses because it ensures that anyone can access your website, no matter what device they are using.
It is imperative in today’s world, as more and more people use mobile devices to access the internet. Most of all, global web traffic comes from mobile devices. So, by using a web safe font on your website, you can ensure that everyone who visits your site will have a positive experience, regardless of what device they are using.
Compatible with all devices and browsers is another benefit of using web fonts. It is vital for businesses, as it ensures that their website can be viewed by anyone, no matter what device or browser they are using. Additionally, it is essential for search engine optimization (SEO).
As we mentioned before, Google considers page speed as a ranking factor, and websites compatible with all devices tend to load faster. So, by using a web font on your website, you can help to improve your website’s SEO.
There are several reasons to use web safe fonts on your website. They are consistent, accessible, and compatible with all devices and browsers. Additionally, they can help to improve your website’s SEO. So, if you are looking for a font for your website, be sure to choose a web safe font.
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