How to Use AI for Your SEO
Categorized in: SEO
These days, AI has quickly emerged as a tool that could make our lives a lot easier. While it can’t fully replace the human element, which gives your work an edge, it can be used as an assistant to make your life a lot easier. It can even be used to help with certain marketing tasks, such as SEO. Here’s a look at how you can use AI in this case to enhance your work and maybe even save you some time, without compromising quality.
Keyword Research
These days, AI can assist with keyword research. Many top keyword tools have built-in AI capabilities that integrate with existing keyword functionality. Whichever AI tool you decide to use, you can have it do some of the following:
- Suggest top keywords for certain niches.
- Assist with optimizing content in a natural way.
- Offer suggestions for keyword-related trends.
Granted, you always have to take AI’s suggestions with a grain of salt and use the “human touch” to ensure that what it’s telling you actually makes sense. However, getting it to generate these suggestions can save you a lot of time.
Content
AI can assist with content creation specifically for SEO. Granted, you should never have AI write your content. Rather, you can use it to assist with tasks such as researching topics, asking assistance to create titles, and create insights that will help with future content creation. As long as you are the one who is actually writing the content, you can use AI in any way you need in order to streamline the process.
For example, you can have AI spin a topic in a variety of different ways and create different titles for the piece. From there, you can select the title that makes the most sense for the piece, and even edit it slightly so that it sounds more like “your writing.” Having it brainstorm titles likely saves you a ton of time alone.
SEO Improvements
You can also have AI make SEO improvements to existing items such as title tags, meta descriptions, header structures, alt texts, and more. When writing these elements for a page, you can ask AI what its suggestions are, and even ask for several variations. From there, you can rewrite what it gives you so that it reads naturally and was human created. However, AI can do some of the leg work and brainstorming that will make things a lot easier for you in the long run.
Keep in mind that AI shouldn’t be used to replace human thought. Also, it is still fairly new on the scene. We are still trying to understand our place with it and how to best use it. As the tools evolve, so can our practices. As long as we are never replacing the “human touch” with AI, we can enjoy the best of both worlds.
As long as you’re using it to make your life easier, and not to replace the human touch, you will be able to benefit from it without compromising your integrity.
LIKE AND SHARE THIS ARTICLE:
