Breaking Through SEO Plateaus
This article was published on October 18, 2024
Categorized in: SEO
When it comes to SEO, there are two basic activities that need to happen. The first is the initial work, which involves checking the technical onsite elements, writing title tags and meta descriptions, and optimizing the content. The second activity involves foundational work, such as posting regular content on the website.
In an ideal world, SEO growth will be steady, but this doesn’t always happen. Sometimes, results can plateau, and it’s not always easy to see why. Here are some things that can help you break through the plateaus.
Check Your Ongoing SEO
One of the biggest reasons we have found that SEO plateaus often happen is because the B2B failed to do the ongoing work. Many businesses will be consistent for a month or two, but their efforts fade. It’s almost a guarantee that ignoring the ongoing work of SEO will cause results to plateau. In fact, it could even prevent the SEO from even reaching its potential.
It usually happens that after the initial, phase one work is complete, the SEO results might spike for a short period of time, and then they’ll decline. Ongoing work always causes steady growth. To take advantage of this, you’ll want to implement a content marketing strategy and stay consistent with it on a weekly basis. Also, if you have been implementing the ongoing SEO, you could need to tweak your strategy.
Determine If You’re Experiencing a Plateau
You’ll want to take a step back and make sure that you are really in a plateau. It takes months of flatlining data to get an accurate read on this. There could be other reasons why your data has dipped, such as seasonality of the business or a flagging economy. If you notice a plateau, the best thing you can do, at least for a few months, is to take a step back and not do anything while you determine what’s going on.
Related to this is that we often see that businesses are too quick to make changes. While it may seem counterintuitive, making a lot of changes (after the initial work is complete) can do more harm than good. Can you imagine how damaging this is if it really wasn’t a plateau in the first place, but rather a normal pattern.
Taking a Steady Approach Is Best
Consequently, our biggest “fix” for a plateau is to make sure that the ongoing SEO efforts are consistent and effective. This means posting regular content, posting on social media (doesn’t directly impact SEO but still helps), and considering posting more weekly content than you in order to gain a bit more momentum.
People want there to be a magic solution for improving SEO, but the truth is, there’s nothing magical about it. We need to do things the right way, or else it will cause more harm than necessary. We need to preserve our results and allow them to grow over time. If you need quicker results, you’re better off paying for traffic than pushing SEO to move faster.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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