Sales and Marketing Complement Each Other
This article was published on March 7, 2025
Categorized in: Digital Marketing
When it comes to achieving your sales goals, it takes an all-encompassing effort. Namely, this means that sales and marketing need to learn how to work well together. After all, marketing is usually responsible for bringing in leads, and then sales can close them. Sales can also do their own prospecting, but communicate with marketing about creating materials to enhance this process.
Yet, the two don’t always have a synergetic relationship. The two departments often stay in their own departments and don’t learn how to work together. When they do, magic can happen.
Get Outside Help to Boost Your Sales Cycle
In order to achieve your sales goals, sometimes you need to get outside help. Fractional marketers are well-poised to help you take things to the next level because they are not only experts at implementation, but they are also incredibly strategic. Bridging the gap between marketing and sales often takes a more strategic touch. You can hire a fractional marketer with the expertise that you need, as well.
Increase Sales Using a Factional CMO
When it comes to connecting sales and marketing, it is often difficult because there is a lack of leadership between the two departments. Marketing departments often focus on the day-to-day activities. This leaves them with almost no time for strategic work. Someone needs to oversee the process. If you know that you need to boost sales, you’ll need to make sure that sales and marketing complement each other. You can begin working with a Fractional CMO with this goal in mind. This will likely yield you good results, especially if you find an expert at this task.
Marketing Builds Relationships and Sales
Marketing is one of those pursuits that serves multiple purposes. The ultimate goal of marketing is to get the word out about the business, but in a way that ultimately leads to new business. Generally, this means that marketing can help build stronger relationships and also build sales. For example, marketing’s content can move potential customers through the sales cycle, while also building a rapport with them. This can help sales close more deals.
Role of Sales Funnels and Digital Marketing
We mentioned this concept above, but it’s worth repeating again. If you know what your sales cycle looks like, you can use customers to move through the different phases. Businesses need a comprehensive strategy that aligns with their goals. They also need a deep understanding of how their sales funnels work. This is all information that will help businesses align their marketing with their sales teams. Without this alignment, it will be difficult to achieve the business goals, which usually involve bringing in new business.
Marketing Can Help Generate Leads
Too often, sales and marketing operate as if they are separate entities. While they each have specific, unique purposes, they also can work together. One of the functions of marketing that helps sales is that marketing can generate leads. If marketing team used their knowledge of the sales cycle to move prospects through, the leads that are generated tend to be a lot warmer. This means that a sales team needs to act quickly to get these leads to convert. If there’s no communication between the two, these leads will fade away.
Sales and marketing need to work together and complement each other. They can enhance each other, but they also need to learn to work well together.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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