Can Fractional Marketing Work in Your Industry?
Categorized in: Fractional Marketing, B2B Digital Marketing
When it comes to achieving your goals as a B2B, it is very difficult to accomplish what you want without a well-stocked marketing department. Marketing is responsible for branding, generating and nurturing leads, and in general, getting eyes on the business, especially in the digital space. Without a robust marketing department, achieving the business objectives would be possible.
That being said, very few businesses have in-house marketing departments that are big enough to handle everything that needs to be done in order for the business to succeed. Here are some of our thoughts:
What Are You Trying to Achieve with Your Marketing?
If you have a clear sense of purpose, a clear idea of where you are going, then you are probably a candidate for benefiting from a Fractional marketer, such as a Fractional CMO. This is especially true for a business that has goals to expand in any way, such as expanding into new industries or increasing revenue. If your goals are just a bit out of reach for your in-house team, you should consider working with a Fractional.
There are one of two ways that you can approach this. The first is to hire a Fractional CMO to work with your marketing department to oversee marketing’s efforts. This includes analyzing existing data, monitoring and analyzing competitors, developing a strategy, overseeing the implementation of the strategy, and monitoring results.
You can also hire a Fractional CMO to take care of a specific goal. For example, if you want to transition into new markets, a Fractional CMO can be hired with that purpose. If you want to improve revenue, that can be the goal for them. Once the goal is achieved, you can consider either stopping the relationship, or keeping things in a maintenance mode.
B2B Industries That Could Benefit from a Fractional Marketer
That being said, there are some B2B industries that are especially poised to work with a Fractional marketer. A good one will be able to work with any industry, but many have a specific area of expertise where they really shine. Here are some of the industries where a Fractional CMO can really be helpful, as well as some of the challenges that need to be solved:
- B2B Lead Generation. These businesses could have a long sales cycle that would need to be navigated, as well as tough direct competitors. A Fractional CMO can help develop a strategy that would help navigate these challenges.
- Manufacturing. Some challenges here include necessity of building a stronger digital presence, as well as navigating multiple niches. A Fractional CMO can work with these companies to help them overcome these challenges.
- Construction and Engineering. Revenue is often project-based, requiring a constant stream of new business. The industry also tends to rely on word-of-mouth leads. A Fractional CMO can help boost existing marketing channels while creating new ones.
These are just some examples of industries that can really benefit from Fractional marketing help. No matter what the B2B industry is, the Fractional can really be of assistance, as long as there are clear goals in mind.
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