Fractional Marketers Can Use AI to Scale
Categorized in: Fractional Marketing
AI is technology that is not going anywhere, and it’s true that we are all trying to figure out what place it will have in our lives, both personally and professionally. One of the ways that it can be used professionally is as an assistant. Embracing AI-related tools at work can make our lives so much easier because it streamlines tasks that would normally take us a long time.
Fractional Marketers are tasked with various jobs when working their clients. It all depends on what the client wants and needs from them. Since the job is so varied, it is helpful to embrace tools while completing tasks to make their jobs easier. AI is one of these tools. Here’s more information.
Use AI to Automate Tasks
If the Fractional Marketer has a lot of repetitive tasks on his or her plate, AI can help with them. You can find AI tools that assist with social media, email campaigns, reporting and analytics, and even customer support. In fact, many well-regarded, long standing industry tools now have AI integration included in their service. The value of these tools will vary depending on what the Fractional Marketer is looking for, but the gist of it is that using them can save you time. This frees up time to focus on other tasks, like analyzing data and developing the strategy.
Assist with Interpreting Analytics
One of the areas that AI can help with is assisting with analysis related to analytics. Sure, it is important to have humans do the majority of the predictive analysis, but AI tools can help make the process easier. It can also gather some insights that human thought couldn’t have uncovered. AI tools can be used to uncover trends and predict future behavior. It can also be used to offer more insights about interpreting the existing data. What does the marketing data mean? Is the data showing that changes to the strategy need to be made? These are things that AI can help the Fractional Marketers determine.
Improve Digital Marketing
There are several aspects related to digital marketing, and AI can be used as an assistance that makes many of these tasks easier. Note that even though AI is fully capable of doing the physical writing, this isn’t something we recommend. We always say that it is best for content to be written by humans. However, AI can step in and help with tasks leading up to content creation, among other things. Here’s a look:
- Topic and Title Brainstorms. You can have AI generate a list of article or social media topics to explore related to the niche or industry. You can also have it spin the wording of a title a few ways and make manual tweaks to get the title to look unique.
- Keyword Research and Optimization. You can task AI with simple, content-related items, like optimizing existing, human-written content with keywords. You can specify the keywords, give the content, and give it instructions on how many times to work each keyword in. Be careful here – you can’t stuff content with keywords, this could result in a penalty. You can also have AI brainstorm lists of keywords to use.
- Customer Journey and Sales Cycle. You can have AI participate in tasks related to both customer journey mapping and sales cycle analysis.
These are just a few was that AI can be used to enhance Factional Marketing. Remember that human-written content is our preference, but you can use AI for other tasks.
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