Focus Your Efforts on High-Yield Activities

Written by Nick Stamoulis

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When it comes to digital marketing, every task may seem important and deserving of your attention. However, that is simply not the case. Too often, we see people getting bogged down in tiny details that really don’t matter much for the big picture. According to the Pareto Principal, 80% of your results will come about from 20% of your efforts. This principle has many applications, and marketing is one of them.

Are you spending a lot of time on your digital marketing, only to realize that your results aren’t what you thought? Chances are pretty good that you spend most of your efforts on activities that won’t have a noticeable impact on your results.

Determine What Gives You the Best Results

Before you can really learn how where you need to focus your time, you need to look at all aspects of your digital marketing to determine how well each piece is performing. If your business generates a lot of traffic and leads from your organic search results, you should make every effort to continue growing your SEO results.

If you barely get any traffic from your social media, you should stick with doing the bare minimum. You should never stop any of your digital marketing elements completely, though. This is because they all work together. However, you shouldn’t spend more time on social media than on your SEO program, this wouldn’t be a good use of your time. You will be surprised how common it is for business to spend a lot of effort on activities that don’t yield high results.

Don’t Let Small Mistakes Bog You Down

Another scenario that we often encounter is that we have seen clients get bogged down and fixated on small errors that don’t matter much over the long term. A classic example of this is when finding a typo on a blog post or social media post. Yes, typos are bad for your brand. However, it is all too easy for them to happen, and it is also very simple and easy to fix them. It takes minutes, if not seconds, to overcome these types of errors.

Let’s imagine that we are dealing with the typo example from above. You get a lot traffic from your organic search results, but you don’t get much traffic from your social media. In fact, your social media engagement might be pretty low, no matter how effort you spend on it. Let’s imagine that the typo occurred on a social media post. Fix it, and move on. No harm done. After that, take an extra few seconds before posting each new post to make sure there are no further typos.

Would it have been slightly worse to find a typo or two in a very highly trafficked blog post? Yes, definitely, but it still isn’t a big deal because they are so easy to fix. The moral of the story is, worrying about small items like this is definitely something that has a low yield. Yes, you should fix them. However, make sure that dealing with the issue doesn’t take more than a few minutes. Don’t get bogged down by these mistakes, just keep moving forward.

Your goal for digital marketing should be to spend most of your efforts on the activities that produce the greatest results.

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Foundation Support Specialists

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Charles River Laboratories International

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CEO, Somerset Industries

Our goal for better presence on the internet has been achieved!

I had worked with at least three other digital marketing companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of search engine marketing. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!

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Feinmann, Inc.

Brick Marketing has gotten me results

I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them.  I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an website marketing company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.

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CEO, Suncoast Identification Solutions, LLC

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After working with many other website marketing firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about search and has provided me with a well rounded digital marketing package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their  pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for web marketing.

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Integrated Computer Services

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Parlee Farms

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