Gain Efficiency with a Fractional CMO
This article was published on November 22, 2024
Categorized in: Digital Marketing
It’s all too easy to let your B2B marketing efforts get a little “clunky”. We all know what this looks like and chances are pretty good we’ve all experienced it at one time or another. A content marketing strategy that seems to always fall behind. SEO efforts that are either nonexistence or outdated. Posting on social media without a schedule. Not having established and clear goals.
There are a lot of reasons why marketing can be inefficient, and it can take a while to determine the cause and then how to fix it. That is why if you have efficiency issues with your marketing, you should consider working with an expert, such as a Fractional CMO. Here’s how a Fractional CMO can help you gain efficiency:
Develop Greater Strategic Focus
One of the biggest time-wasters in marketing is when there is a lack of strategic focus. Without a strategy, marketing efforts end up looking a lot like “busy work”. Sure, the articles you write for the blog, the social media posts you make, and the ad campaigns you run could be effective, but they won’t be anywhere near as good for your business as they could be without a clear sense of the overall strategy.
As a result of this, it is safe to say that without a strategy, there will be a lot of waste coming from marketing. Wasted time, wasted effort, and even wasted money. For example, if you put together a digital ad campaign that isn’t grounded in a higher strategy, the whole campaign could end up being a waste of money.
Hire an Expert at the Right Time
You don’t need to have a CMO on staff in order to experience the benefits. That’s why Fractional CMOs can be so valuable to you. Work with them for as long as you need them, and you don’t need to pay for a full-time salary. You can pay for the hours that you need. This alone is an efficiency builder! There’s no need to bring on full time personnel unless you really need to.
What you need is to hire the marketing expert at the right time. This alone is an efficiency builder for marketing. This move can save you both time and money. You will also have access to a diverse and competent talent pool that may far exceed a full time CMOs expertise. You will be able to choose the right fit, and then if they turn out not to be a great fit.
Make the Marketing Department More Efficient
In short, the role of a Fractional CMO is to make sure the marketing department is running smoothly. They do this in a variety of ways, from establishing a strategy, creating processes, and in general making sure that time, money, and talents aren’t being wasted on activities that won’t further the business goals.
Not only that, but when it comes to working with a Fractional CMO, there’s greater flexibility. You can hire them for the short term or the long term, and make sure they adhere to their objectives while they work with you. This alone is an efficiency saver.
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About the Author: Brick Marketing President, Nick Stamoulis
Nick Stamoulis is a digital marketing expert and President of Brick Marketing. With 25+ years experience, he specializes in solving complex digital marketing challenges through SEO, content marketing, social media, PPC, email marketing, SEO for AI (GEO) and conversion optimization.
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