Digital Marketing Strategies for Growth
Categorized in: B2B Digital Marketing
When it comes to digital marketing, it is easy to fall into a routine. We create the initial strategies and then we focus on making sure the strategy is getting implemented. Then, time passes, and we’re still doing the same strategy as we were! Sometimes, as much as a year or two has gone by since examining the strategy. It’s all too easy to do the same things all the time.
In order to really grow, you need to make changes and tweaks more often than that. You need to constantly adapt to grow. Here are some ways we embrace that can do that.
Conduct a Growth Marketing Audit
Periodically, maybe at least once or twice a year, you should conduct a growth marketing audit. Assess where you want to go and then determine if your existing marketing strategy is showing you some positive momentum or if things are stagnant and need to be changed. The audit is a perfect way to discover if what you’re doing is working. Growth marketing audits allow you to get into specifics and you may even discover exactly what needs to change.
Tweak Your Content Marketing
Have you put a lot of thought into your content marketing? If not, this is the perfect time to do that! Content marketing is one of those foundational activities that impacts the whole of digital marketing. If your strategy for content is a bit flat, it’s time to take a closer look. Examine your business goals, discover if your digital marketing strategy is poised to achieve your business goals.
CMOs Can Drive Growth Fast
Sometimes, digital marketing strategies stagnate when there is a lack of leadership in marketing to tie everything together. CMOs oversee the running of the marketing department. They examine budgets, personnel, develops and monitors the strategy, and oversees how marketing ties in to the growth of the company. If you don’t have someone in a leadership role at the company, that could be why you’re not growing. Any personnel you have in your marketing department is focused on daily activities, and likely doesn’t have time to do much else. If you don’t have a full time CMO, consider hiring a fractional!
Observe the Customer Journey
What do you know about your customer journey? Before diving in to focus on the company’s growth, you need to make sure you have the fundamentals. Every business has a customer, and every customer has a journey. Do you know what your customer journey looks like? If not, you should take a step back and discover it before you examine what, if anything, needs to change about your digital marketing to make it grow. Everything that you do in marketing is designed for your customer. You need to know what the journey looks like in order to be able to connect to them.
As you can see, if your digital marketing isn’t growing, it’s time to get to work! You need to audit, make changes, and make Sure you attract the right leadership.
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