Is Your Digital Marketing Agency the Right Fit?
Categorized in: B2B Digital Marketing
When you choose a digital marketing agency to work with, a lot factors into the decision. Sure, there are budget considerations, whether their competencies align with what you need, and even a general gut instinct that they will be a good match. Besides this points, how do you really know if they are a good fit? The answer is that it all depends. Here’s an exploration on some items that you will need to consider.
How Can They Help You?
If you walk away from your initial meetings with them having a clear idea of how they plan to help you, this particular digital agency might be worth considering. Many digital agencies attempt to use a cookie cutter approach, thinking that businesses won’t notice, or maybe they even sincerely believe this will be the best approach.
While most digital marketing strategies look similar, there are nuances that will all depend on your business and industry. Did the digital marketing agency clearly convey how they plan to help you? If you don’t know, this particular agency may not be a good fit.
Are They Transparent with You?
Another key indicator of a high-quality digital agency that you may want to work with is to assess how transparent they are. Do they expect you to leave them alone and trust that they’ll do the work that they say, or do they involve you every step of the way? While it may feel compelling to trust the agency you are working with, and transparency may put some extra work on your plate, transparency should be your priority.
After all, the actions they are doing will represent your company, and the digital marketing agency needs to put your best face out there into the world. They should involve you with every decision and makes sure you are comfortable with everything they are doing.
Do They Have a Proven Track Record?
Digital marketing agencies don’t need to necessarily provide hard data on how many businesses they’ve helped. In fact, it would be a red flag if they shared too much information, because in a lot of cases, sharing success stories may violate a client’s privacy.
Instead, you should have a clear idea that they have a positive reputation. Look for markers such as how long they’ve been in business, list of clients, and you can even see if you can find feedback online. Check their social media accounts, as well, to assess the number of followers they might have. In general, you just want to get a feel for their track record. Do they have a history of helping clients?
More importantly, you need to understand if they’ll really be able to help you. You can usually tell within the first few minutes of a sales call. You want a digital marketing agency that checks a lot of boxes for you, and you’ll need to weigh the pros and cons of what they have to offer before you make the final decision.
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