Determine if Your Content is Good Quality
Categorized in: Content
We all know by now that content marketing is the backbone of B2B digital marketing success. Content is what draws traffic to your website. Well-created content will benefit your ranking in search engines. Good content will educate visitors and help them improve their life, business, health, etc. in some way. Quality content is what will keep people coming back to your website.
Good content is important, but what is good content? While you should always aim to write the best content possible, there are certain factors you can focus on that will help. Here’s a look at what is important when it comes to content marketing in terms of judging what makes it “good” or not:
Perform a Quick Content Audit Assessing the Basics
First, you need to take a quick look and assess certain things about your content. An extensive content audit isn’t important here. You just need to take a look and it and make sure these elements are all accounted for.
- Spelling and Grammar. It’s not a big deal to have a typo here and there, but you do want to reduce these instances as much as possible. Content that contains many errors will look unprofessional and may cause readers to stop reading no matter how interested in the topic they are. If there are a lot errors, it won’t read well and therefore your audience won’t resonate with it. Get the basics in place, and this is a good start!
- Website Visitors. It’s important to know which content on your website is drawing in the most traffic. By providing more of what people want, you will know you are offering good content. By knowing your audience and what they want from you, you can provide them good content that will keep them coming back.
- Know Your Goals. What are your business goals? Your content needs to align with them. You should be able to tell without an extensive audit whether or not your content is aligned with it or not. Doing this will likely to increase conversions and sales. Is your content helping you to achieve this goal?
Remember that Content Should Have a Purpose
Content shouldn’t be created just to create content. It should have a purpose. The purpose will depend on the goal you have. Random content will not help you to rank in search engine results pages, but if you are focused on what you have to offer and the main topic of your website, this will help your ranking. How? Including keywords and phrases in your content will help in your ranking. For people doing searches, high ranking content will be seen as good content and more likely to be clicked on.
The ultimate goal is to make sure that your audience is happy with the content. It needs to resonate, or else it won’t achieve its desired result. Your digital marketing results as a whole won’t be where you want.
Make Sure Your Content Gets Seen
Without eyes on the content, you definitely won’t achieve your goals. Here are some signs that your content is seen as good by visitors and customers:
- You are gaining backlinks: Backlinks are when someone links to content you have provided. This is a good sign you’ve created good content. People got something from your content and want to share it with others.
- Traffic on your site is increasing: Another sign you are creating good content is that people are not only being drawn to your website, but staying. They are coming back for more, making purchases, or signing up for your newsletter or other offers.
- The comments are positive: Everyone gets negative comments now and then, but if overall the comments on your content are positive and engaging, this is a good sign.
Creating content for your website should be something you take seriously as it can make or break your overall success. Good content is defined differently by everyone, so figuring out what “good” means to you is a good starting point.
So, who determines what good content really is? In the end, it’s you and maybe your audience.
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