Be Sure to Claim Your Brand in the SERPs

Written by Nick Stamoulis

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Marketing your business online can help you to create a strong presence. A strong presence means keeping current customers while attracting new ones. Having a business website, is a great first start, but if you want to create a presence online, you’ll have to do more, such as being active on social media and maybe even have a newsletter that is sent to people’s inboxes every week.

Search engines are another beneficial place to have an online presence. When people do a search, you will want your brand to appear as close to the top as possible, but at least on the first page. When people are searching for a specific product or service, they head to a search engine to find it. Someone who isn’t yet familiar with your brand will see it on the results page. This is their first, and probably not last, time seeing your brand.

Claiming your brand in the SERPs is important for a number of reasons including:

  • Allows user reviews: As your brand begins to make its appearance on the SERPs, this will allow more customers to leave their reviews about your business, whether you offer a product or a service. These reviews will come in handy for potential customers who might be on the fence about your business to make a final decision. Online businesses rely heavily on reviews to generate new and returning business.
  • Allows your business to appear in local searches: If you have an offline business, appearing in the local search results will be extremely beneficial to your business as people in your area will see it. When they do a search for a service or product they need, they will know you are nearby and can check out your website as well as reviews left by others.
  • Allows you to control information about your business:  Claiming your business in the SERPs provides you with the opportunity to control what information is seen by users about your company. Speaking in terms of branding and credibility, this can be very beneficial to your brand and business.
  • Allows you to see what people are writing about your business: Monitoring what people are saying about your business is another benefit to claiming your brand in the SERPs. A tool that allows you to do this is “Google My Business.”

When you have a brand, online marketing is important. You want to claim your brand in the SERPs so that you can control what information users are seeing and how your brand and business are coming off to potential customers who are seeing your business come up in the SERPs.

When you claim your brand in the SERPs, you will be able to make edits and other changes as your brand evolves and as you need to update important information related to your business, such as business hours, telephone and other contact information, website, and address.

If you begin to think of claiming your brand in the SERPs as an important part of branding, you will likely take it more seriously. Realizing that showing up in the SERPs is how new customers will find you is a good reason to claim your brand and make sure you’re putting out the image you want it to have.

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Brick Marketing has increased our website traffic by 315.43%

Great Results, Responsive Team, Ethical Strategies: The Brick Marketing team has become an invaluable extension of our marketing team, and one that has delivered steady growth from the get-go. The results speak for themselves – over the last two years, Brick Marketing has helped increase our websute traffic by 315.43%. From the solid SEO foundation Brick Marketing built for GrowthForce during our initial onboarding, to our ongoing daily/weekly tasks and our monthly analytics and check in calls, our Brick team keeps us on track and up to date. They take the headache out of digital marketing so we don’t ever have to spend time in the weeds learning about the latest rules or digital challenges, and they are quick to answer any of our questions.

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Silvon Software teamed up with Brick Marketing to deploy a digital marketing strategy that would generate greater visibility for our company within a highly competitive market and drive more prospects to our website as a result. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. In just a few months, Brick Marketing’s efforts has Silvon showing up higher in organic searches. Our web traffic overall has risen more than 30% and continues to grow. We’re seeing consistent month-to-month growth in the amount of organic traffic coming from Google. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! We couldn’t be more pleased with the results that Brick Marketing has achieved so far and highly recommend them as a strategic marketing partner that knows how to put SEO best-practices to work for its clients.

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Foundation Support Specialists

Increased our search engine traffic

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Delivered a 59% increase in our organic web traffic

Initially, when we sought out assistance in SEO, we felt the Brick Marketing search engine marketing offering may be too robust for the needs of our website. In hindsight, I am very glad that we decided their digital marketing services were worth the investment as they have proved to be an extremely valuable partner. Their tremendous expertise in b2b SEO practices and content strategy has already delivered a 59% increase in our organic web traffic. Brick Marketing has worked in close collaboration with our marketing team, tailoring their efforts to our specific needs as an FDA regulated company to ensure we are putting forward the highest quality content. I look forward to continuing our partnership with the Brick Marketing team to surpass our digital marketing goals!

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I have had the good fortune to work with Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!

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Charles River Laboratories International

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Owner/Manager, Bennett Awards

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Marketing Manager, EMDAT

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Cofounder, AA Global Print

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Ken Burt

Marketing Manager, Affiliated Physicians

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I didn’t realize how much we were missing from not having an online presence until I started working with the digital marketing firm Brick Marketing. The Brick Marketing team took the time to guide us through the digital marketing process and helped bring our company into the online world. We’ve seen unbelievable success with our new website & owe much of our online lead generation to Brick Marketing’s efforts.

George Athanasiadis

CEO, Somerset Industries

Our goal for better presence on the internet has been achieved!

I had worked with at least three other digital marketing companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of search engine marketing. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!

Peter Feinmann

Feinmann, Inc.

Brick Marketing has gotten me results

I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them.  I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an website marketing company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.

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Corey Savage

CEO, Suncoast Identification Solutions, LLC

Highly recommend Brick Marketing to all of my clients

After working with many other website marketing firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about search and has provided me with a well rounded digital marketing package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their  pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for web marketing.

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Integrated Computer Services

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Ellen Parlee

Parlee Farms

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We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our dedicated Marketing Manager at Brick Marketing is always quick to respond whenever we had a question and went above and beyond to help us with any digital marketing issues.

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Archival Designs, Inc.

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President Freely Creative, Inc. / Websticker.com

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DataDirect Technologies/Progress Software

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