Make Sure Your Brand Shows Signs Of Life

Written by Nick Stamoulis

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When it comes to establishing an online presence for your brand, nothing can hurt your cause more than letting your efforts stagnate. We see this a lot, where brands market their businesses aggressively online until they get busy with other activities. Before they know it, they don’t do their digital marketing activities often enough, such as post new content or share posts on social media.

This could be incredibly harmful to a brand, and the way to combat it is to make sure you develop a consistent and doable digital marketing plan that will keep the brand flowing well online. Here’s more information:

Stagnant Brands Don’t Do Well Online

Audiences engage with brands that are constantly showing signs of life. A social media user may find one of your blog posts on Linkedin, for example. Let’s say the user clicks on the article and really enjoys it. At this stage, he may not take additional action to stay in touch with your brand just yet. He might not be ready for that.

Let’s imagine that it takes months before you post your next article and share it on your LinkedIn profile again. By this time, the individual who enjoyed the article several months ago completely forgets who you are. You may have lost him forever.

However, if you publish a new article just a few days or a week later, your chances of capturing the visitor’s attention a second time are greater.  At that point, they may be ready to follow you on social media, bookmark your website, or even sign up for your newsletter. They stand a greater chance of them becoming part of your audience when you keep your brand active.

Don’t Worry About Creating Viral Activity

One of the things we hear a lot is that a client may express a desire for content to “go viral”. In the digital marketing world, this is the same as spending all your effort reaching for something mythical, like a unicorn. Why spend all your efforts on a goal that may never happen? Viral activity is largely unpredictable, and there is no way to really predict what is going to resonate with people. In fact, chasing this can do more harm than good. You might spend so much of your resources on this goal, the rest of your digital marketing will likely suffer.

Develop a Routine of Consistency

Instead, it is much better to maintain consistency when it comes to marketing your brand online. Sure, it might feel unglamorous posting a new blog article and then sharing it in social media every week, but this is exactly the type of activity that gets results over time. This is why we always say that results through digital marketing activities like search engine optimization needs be earned. It may take months of consistent effort before you even begin to see evidence that the plan is working. However, with consistent effort following a great marketing plan, the efforts will definitely pay off.

When it comes to promoting your brand online, it is much better to make your efforts consistent. You don’t want your brand to go stagnant!

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Brick Marketing has increased our website traffic by 315.43%

Great Results, Responsive Team, Ethical Strategies: The Brick Marketing team has become an invaluable extension of our marketing team, and one that has delivered steady growth from the get-go. The results speak for themselves – over the last two years, Brick Marketing has helped increase our websute traffic by 315.43%. From the solid SEO foundation Brick Marketing built for GrowthForce during our initial onboarding, to our ongoing daily/weekly tasks and our monthly analytics and check in calls, our Brick team keeps us on track and up to date. They take the headache out of digital marketing so we don’t ever have to spend time in the weeds learning about the latest rules or digital challenges, and they are quick to answer any of our questions.

Kelly Boros

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Silvon Software teamed up with Brick Marketing to deploy a digital marketing strategy that would generate greater visibility for our company within a highly competitive market and drive more prospects to our website as a result. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. In just a few months, Brick Marketing’s efforts has Silvon showing up higher in organic searches. Our web traffic overall has risen more than 30% and continues to grow. We’re seeing consistent month-to-month growth in the amount of organic traffic coming from Google. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! We couldn’t be more pleased with the results that Brick Marketing has achieved so far and highly recommend them as a strategic marketing partner that knows how to put SEO best-practices to work for its clients.

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When I think of Brick Marketing I think Thank You!!!

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Adam Reed

Foundation Support Specialists

Increased our search engine traffic

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Director – B2B Product Marketing, B2B.com

Delivered a 59% increase in our organic web traffic

Initially, when we sought out assistance in SEO, we felt the Brick Marketing search engine marketing offering may be too robust for the needs of our website. In hindsight, I am very glad that we decided their digital marketing services were worth the investment as they have proved to be an extremely valuable partner. Their tremendous expertise in b2b SEO practices and content strategy has already delivered a 59% increase in our organic web traffic. Brick Marketing has worked in close collaboration with our marketing team, tailoring their efforts to our specific needs as an FDA regulated company to ensure we are putting forward the highest quality content. I look forward to continuing our partnership with the Brick Marketing team to surpass our digital marketing goals!

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Vice President of Marketing, Corindus Vascular Robotics

Superior knowledge of marketing on the internet

I have had the good fortune to work with Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!

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President, Roan Solutions

Raised our digital marketing efforts to a new level

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Charles River Laboratories International

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Scott Beebe

President, Fishman Corporation

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Director Client Services and Recruiting, Information Integration, Inc. (i3)

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Owner/Manager, Bennett Awards

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Marketing Manager, EMDAT

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Adam Gould

Cofounder, AA Global Print

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We turned to Brick Marketing to assist in driving traffic to our website and we weren’t disappointed. The flexible approach of the digital marketing firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Thank you!

Ken Burt

Marketing Manager, Affiliated Physicians

We’ve seen unbelievable success & owe much of our online lead generation to Brick Marketing’s efforts

I didn’t realize how much we were missing from not having an online presence until I started working with the digital marketing firm Brick Marketing. The Brick Marketing team took the time to guide us through the digital marketing process and helped bring our company into the online world. We’ve seen unbelievable success with our new website & owe much of our online lead generation to Brick Marketing’s efforts.

George Athanasiadis

CEO, Somerset Industries

Our goal for better presence on the internet has been achieved!

I had worked with at least three other digital marketing companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of search engine marketing. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!

Peter Feinmann

Feinmann, Inc.

Brick Marketing has gotten me results

I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them.  I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an website marketing company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.

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1-800-PLUMBING

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Corey Savage

CEO, Suncoast Identification Solutions, LLC

Highly recommend Brick Marketing to all of my clients

After working with many other website marketing firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about search and has provided me with a well rounded digital marketing package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their  pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for web marketing.

Mike Cardella

Integrated Computer Services

Brick Marketing has been a tremendous resource for our business

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Ellen Parlee

Parlee Farms

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We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our dedicated Marketing Manager at Brick Marketing is always quick to respond whenever we had a question and went above and beyond to help us with any digital marketing issues.

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CEO, Pinpoint Laser Systems

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Archival Designs, Inc.

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Jeff Nicholson

President Freely Creative, Inc. / Websticker.com

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When we came to Brick Marketing initially, we had a small subset of challenges we didn’t have the bandwidth to tackle in house. Our idea was simply to send out the work and be done with it. A one-shot deal. What we found mid way into the first project, was that Nick Stamoulis and Brick Marketing had a depth of understanding and approach to solving our Search Engine Marketing problems that we had not considered; solutions that dramatically improved our search engine ranking position on terms and improved the overall size of our index listing (by more than 25% in the first two months)…

Connie Childrey

DataDirect Technologies/Progress Software

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After searching extensively for a firm to aid in ramping up our Social Media efforts we choose Brick Marketing and have never looked back – plus, enlisted their services for SEO, Social Media, PPC and more. The Brick Marketing team are professional, timely, thorough and take the time to work through and explain each task step by step. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. We feel they are not just a consultant, but an integral part of our team.

Jodi Murphy

Director of Marketing, SportsSignup


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