Break Bad Habits with a Fractional CMO

When it comes to digital marketing, it is all too easy to feel that things are under control. This is especially true if there is forward momentum, meaning that things are getting done. However, just because things are getting done doesn’t mean that it is a good thing. Your actions need to be part of your ideal marketing strategy. If it doesn’t, it’s just busy work, or worse, you actually have bad habits.

The good news is, these things can be fixed – you just might need help. A Fractional CMO can help – here’s how:

Data-Driven Decisions

Many treat marketing as a random selection of activities. As long as they look like activities that pertain to marketing, they think that it will be okay. This random approach may seem like it’s working for a short time, but it doesn’t have a lasting impact on results unless it’s strategically organized.

So, how do you start developing a smart strategy? Simple – you have to start making data-driven decisions. If you aren’t used to doing this, it is hard to implement if you hadn’t been doing it. Fractional CMO’s are experts at knowing how to do this, and they can do this for your business to your business. The really good ones would even teach you how to make smart decisions based on data.

Inconsistent Branding

Often, we see that businesses may not spend a lot of time on branding. This is true of businesses of all sizes. We have seen all companies, large and small, have inconsistent branding. For example, you could have different logos in different spots, use different fonts, and even change the colors used from one platform to the next.

This should all be consistent. The colors, logos, fonts, brand messaging, and everything else pertaining to your brand should all be consistent, whether it’s in a pamphlet, on a website, or on social media. A Fractional CMO can spearhead the efforts to establish and then clean up the branding.

Reaction

Many marketing departments fall into the trap of saving their focused action for “reacting” to anything that arises. For example, if someone says they need more leads, marketing reacts with some band aid fixes, rather than having addressed this in a long-term strategy. There are other examples, and most of it involves noticing that a data point is lacking, such as engagement on social media, and scrambling to find a way to give it a boost.

What’s better is learning how to plan, so that your actions can be focused, strategic, and implemented over the long term. This shifts the focus away from reacting and onto strategic planning. The issue is that if you hadn’t been doing this in the past, it is hard to implement. You might need guidance. This is where a fractional CMO comes in. They can help you get this sorted out.

As you can see, there are some bad habits that it is easy to keep doing. A Fractional CMO can help you make some changes that will erase these bad habits, for the benefit of the long term marketing strategy.