B2B Social and Content Fuels Success
Categorized in: B2B Digital Marketing, Content, Social Media
It’s true that both social media and content fuels success for B2B. However, when putting together a digital marketing strategy, it’s too easy to consider them as separate entities. The truth is, they work best to fuel success when considered together because they both enhance each other. They best fuel success when part of a bigger picture strategy.
B2B tends to be defined by long sales cycles and a focus on businesses establishing themselves as experts. This is something that can be achieved very well through the content you post and through social media. Here’s a look at how they both fuel access effectively when considered together:
Improve Content Reach
One of the great ways that social media and content can enhance each other is in social media. On a simple level, once a piece of content goes live, it can be shared on social media. This simple act is something that has many benefits, and the two enhance each other to encourage B2B success.
The reality is that social media is an idea distribution channel for content of all types. Sure, you have your existing audience that visits your website who will see your content. Social media gives you a chance to expand your reach beyond that. This, in turn, can get more eyes on your business, send traffic back to your website, and can also help build your brand.
Drive Lead Generation
Another great way that content and social media can work well together is to drive lead generation. By itself, content can do a great job at lead generation, especially when the content strategy itself is developed in order to attract leads. (Typically, this includes writing content for the different phases of the sales cycle).
However, sharing content on social media after it is posted can take things to the next level. First of all, this can help distribute the content to the right audience, and this audience can go above and beyond who already views the content from your website. If your prospects are present on your social media accounts as followers, they have a chance to see that content and it can help nurture them further through the sales cycle.
Builds Trust
The combination of posting articles on your website and then sharing them in social media is something that can help build trust. People tend to trust brands that are active online. If people find your content helpful, this will further encourage a sense of trust between you and your audience. This will then establish you as a thought leader.
The reason why this works is because B2B buyers take their decision-making process seriously. They tend to only want to work with businesses that have established themselves as experts in the niche. The winning combination of content and social media can get you there.
As you can see, social media and content work very well together to fuel B2B success. This is something that businesses can definitely take advantage of to improve sales!
LIKE AND SHARE THIS ARTICLE:
