AI Can Help Identify SEO Opportunities
Categorized in: SEO
These days, to take any form of digital marketing to the next level, it requires more than just doing the baseline activities. The same is true for SEO, which is one of the core activities that are part of digital marketing. Sure, we can do keyword research, monitor technical SEO items like site speed, and write content that is poised to rank in the search engines. Yet, these days, more needs to happen in order to remain competitive.
That’s where AI can really help you shine. By utilizing AI-driven tools, you could not only remain competitive, but also take things to the next level in your business. It can help you identify new SEO opportunities. Here’s more. information about how that’s the case.
Use AI for Data Analysis
Sure, you can always use the human mind to perform data analysis. In fact, even if you use an AI tool, you should still analyze it with your brain as a checks and balance. However, data analysis is one of the tools where AI really shines, especially now that AI driven analysis tools have been worked into some of the existing tools we may already be using.
This is worth considering, especially if you have a lot of data to analyze. AI can scan and interpret the data at lightning speed. It can also make suggestions on how to use this information. Yes, you might come to similar conclusions, but AI does it faster.
Discover Gaps in Content
Another great way to utilize AI is to help uncover gaps in your content marketing. Since SEO and content are so closely linked, it’s valuable to use AI in this way. You want to make sure you comprehensively cover a topic in a way that will please your audience. If your audience is happy, this will be reflected in the number of visitors to the site and even in the time they spend on the site. Both of these items can have a positive impact on your SEO.
So, how does AI discover these gaps? There are various tools out there that can analyze content to find gaps. Many can scan the existing content and recommend topics that you may have neglected. The nice thing about using tools to do these scans is that, even if you are monitoring your content yourself, some potential topics may have slipped through the cracks. AI can find them and bring them to your attention.
Analyze Competitors
Another good use for AI is that you can use AI tools to keep track of competitors. In doing so, you may uncover some opportunities in SEO that you may have missed. You can use AI for this in two ways. You can use it to help you perform the initial competitor analysis. Once that is done, you can use it to track competitors’ activities online.
These two acts can alert you to vital information. Even if you don’t implement and adopt the strategies that you uncover, it’s still nice to know what competitors have going on. This could be an indication of industry trends that you won’t want to miss.
As you can seem AI can be a valuable tool to help uncover new SEO opportunities. Thinking about how to adopt AI will keep you ahead of the competition!
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