AI Enhances Decision-Making for Fractional Marketers
Categorized in: Fractional Marketing
AI is transforming the digital marketing landscape, that much is true. Yet, what does this mean for individuals and organizations? Well, for the most part, it means that we can find ways to use AI to make our digital marketing lives a lot better. We can use it to our advantage and use it to enhance and simplify some of our day-to-day tasks.
The same is true for Fractional Marketers, who have specialty jobs where they replace to the employee-based leadership model for marketing at various companies. AI can be used to make their lives easier, too. In this article, we explore how it can be used to enhance decision making.
Keep in mind that AI shines when it can be used to enhance human thought. Whatever it delivers as information, you can always take with a grain of salt. Be sure to review it yourself and ensure it makes sense before proceeding.
Faster and Smarter Marketing Strategy Development
Part of a Fractional Marketer’s role involves developing a digital marketing strategy. Well, this can be a time-consuming task – if we let it. By using the various tools that AI has to offer, we don’t have to let it take a long time. AI can make this strategic development go a lot faster and smoother, and with a lot of intelligence behind it.
There’s a lot that goes into developing a strategy including collecting data, gaining insights from that data, assessing goals, and more. AI can be used to streamline every part of this process. While companies may have taken a disorganized approach to this, AI can be used to enhance the journey and make things a lot simpler. For example, you can easily use AI tools to analyze data and to determine how strategy can align with goals.
More Effective Audience Targeting
What do you really know about your audience? Before AI, we had to learn on our own ability to collect data, interpret the data, and then develop audience segments that seem to make sense. As with anything, there is a human error element at play here, but the human touch is also an asset.
So how does AI fit in here? Well, it can deliver insights that you may not have thought of for determining your audience. AI can process information quickly and deliver information about audience segments in a faster way. It may just give you some insights you may not have done on your own.
However, it isn’t good to totally rely on AI to do this type of work. You need to give it the human “seal of approval”. But for Fractional Marketers, using AI can save time and help make the decision about how to segment the audience. Without AI, this could take a long time.
AI can really help Fractional Marketers save time. Performing certain activities, such as analyzing data and delivering insights, can take a while. With the help of AI, this can be done at a fraction of the time. This is an option worth exploring.
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