Advantages of a Fractional Content Expert
Categorized in: Fractional Marketing, Content
Writing content for your digital marketing is a lot tricker than it may first appear. Sure, your in-house team may be perfectly capable of writing content, but there is so much more that goes into it than that. There’s a big difference between content that sounds good, and content that will actually get the job done.
This is where a Factional Content Expert can help you. Unlike your in-house team, or even hiring a freelancer or digital marketing agency, a fractional content expert has a specialized set of skills that could benefit your business. Here’s a look at the advantages of working with one.
Strategic Approach
Even people who have a lot of experience creating content may not realize that writing might actually be the easy part. There needs to be a strategy before you write and post content for your brand. What you “think” you may need to write, and what you “actually” need to write, don’t always sync. Fractional content experts take a strategic approach, which involves analyzing data, assessing goals, and determining what really needs to be done.
It isn’t enough to simply start writing the content. The right topics need to be chosen, they need to be written in the correct way that resonates with your audience, and the data needs to always be looked at to assess performance. If this isn’t how things are being done currently, you might want to involve an outside party.
Objective Perspective
Sometimes, the in-house team is simply too close to the content to make any real, effective decisions for how to approach it. Not only that, but you might not be able to see the issues in your existing content marketing. You need an outsider to really look at the situation objectively. You need to know:
- Is your audience responding to the content?
- How is your existing content performing?
- Can the content be directly linked to furthering the business goals?
These are just a few of the questions that you need answers to. The bottom line is that a fractional marketing expert can give you an objective opinion as an outsider, but think of them as an outsider that has your best interests in mind.
Industry Expert
Think of a Fractional Content Expert as someone who does the normal activities required of a content marketing strategy, but with a strategic expertise that many marketers don’t seem to possess. Think of them as experts, and you can use their expertise to serve your company for the better.
Not only that, but you can enjoy their expertise for less money than it would cost to bring in a full time employee with similar experience. The biggest reason for this is that you can pay for them for only as long as you need them and you only need to pay for their time.
As you can see, a fractional content expert can really help you get the most out of your content marketing. They give you a fresh perspective and they’re experts at what you do. If you use them to help revamp your content strategy, you’ll be in good hands.
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