How AI Enhances a Social Media Strategy
Categorized in: Social Media
Staying competitive through digital marketing requires all the tools and resources you have at your disposal. It’s simply the way the world is right now. Sure, we can all do these tasks manually, but tools out there, with AI being one of the newest on the scene, can really help improve efficiencies. This is especially true for social media, because AI can be used in so many ways, and these can all enhance the process as a whole. Here’s a look at how AI can be used to enhance your B2B social media strategic process:
It Doesn’t Replace Human Thought
Before we get started, it is helpful to understand that AI will never replace the human brain. AL can do a lot of things, and that does include using it to fully replace what your brain is capable of generating. Yet, AI will never fully capture the nuances of language and the brand understanding that we all can adopt and apply to our social media strategies.
No matter how well you prompt AI, it will never full become you. You are unique. You have nuances of understanding that AI won’t catch. You can use this to your advantage, though, because it can make your understanding of what AI can do even deeper.
Human Brain + AI = Powerful Combination
Using AI and human thought together can be a powerful combination. Some people make the mistake of thinking that AI is all you need. However, this is not a good approach. Even human beings are starting to visibly catch content that had been fully generated by AI. You always want to make sure you do any writing yourself. However, you can use AI to assist with outlining, developing a first draft, and more. The human mind will always be better at refining.
In other words, AI can complement the human mind nicely. For example, you can use AI to generate a social media strategy that could work well for your brand. However, you will need to prompt the AI properly. Then, after it generates a proposed strategy, you should edit it what it developed. It is this synergy of using AI to do some of the initial work, and then using the human brain to make changes and retirements, where the real magic in AI lies. This is a powerful combination.
Deciding What’s the Right Approach
AI is here to stay, so it’s much better to determine how you’ll incorporate, rather than ignore it completely. Not only can you use it to enhance your work flows, but it is being integrated into tools that can make your life easier. Social media scheduling platforms, for example, have incorporated some AI elements. So have analytics platforms. AI incorporation can turn these simple tools into something a lot more powerful. In the same way that it can enhance the human brain to create something powerful the same is true for its incorporation into these tools.
The goal is to use AI for social media in a way that makes sense for your business and goals. It can enhance the whole process, but only if done right.
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