The Top 10 Reasons NOT to Outsource Your Search Engine Optimization to India

Lots of companies these days are outsourcing their Search Engine Optimization (SEO) to India in an effort to save money but are they really saving money in the long run? There’s no doubt that these SEO India firms can outbid North American and European SEO firms on SEO projects and for most companies, the lower price is the deciding factor. Why should they spend extra money when SEO firms based in India can do the work for substantially less, right?

Let the buyer beware. Your company’s website, particularly the quality of your website’s content, is how your company is perceived by anyone visiting your site. Do you trust an Indian SEO firm located on the other side of the planet to identify and understand the needs and sensibilities of your target audience?

Here are 10 Reasons NOT to Trust Indian SEO Firms with your Search Engine Optimization

• 1. The current economy – Given the current state of the U.S. economy, does it make sense to ship even more jobs and money overseas? If your neighbor’s jobs have been outsourced to another country, are they going to be able to afford to buy your company’s goods and services?
• 2. Trust – Do you trust a company thousands of miles away to market your business effectively? Your website is your company’s most powerful marketing tool and most people use information on the Internet to influence their purchasing decisions.
• 3. You get what you pay for – This old adage endures because it’s simple and true. Remember the Yugo? When was the last time you saw one on the road?
• 4. If the deal is too good to be true, it usually is – No matter what it is you’re thinking of buying, aren’t you usually skeptical of the quality of the cheapest brand?
• 5. Conduct your own research – Google ‘SEO India’ for yourself and read the content of the websites that appear on the first page of results. Errors in grammar, syntax, and spelling leap off the pages and this is the content of their site. Sure, they rank well but what would the copy they craft for your site look like if their own is so sloppy?
• 6. Communication – Will you be able to pick up the phone and speak directly with your Indian SEO company with questions and concerns?
• 7. Credibility – You only get one chance to make a first impression. If your site visitors are greeted with content full of grammatical errors and pages with broken links, this reflects poorly on the credibility of your company.
• 8. Ongoing support – If a problem occurs with your site, are India based SEO firms going to be able provide the ongoing support your site needs to correct a problem quickly?
• 9. Wasted resources – What happens if SEO India firms fail to deliver on their promises of fantastic results for a minimum of expense? Even though it seemed like a good way to save money initially, are you going to continue to invest in Search Engine Optimization that isn’t working?
• 10. Lost in translation – They may know the words but do they know how to craft persuasive web content if English isn’t their first language? Do their employees have degrees from universities in the West? Is the work performed in the States? If the answer to any of these questions is no, is it worth it to save money in the short-term that will cost your business dearly in the long-term?

Hopefully this list will help generate some thoughts regarding your SEO.
If we have convinced you to work with a company based in the United States please call 877-295-0620.