When marketing professionals use SEO, they know it is more than just a tactic. They look at it as a strategic investment that can improve your brand’s long-term visibility and authority. We take a fully integrate approach to SEO and consider it part of your overall marketing strategy, and we balance technical precision with creativity to give you the best results possible. By improving your website’s user experience and then boosting your online presence, we are focused on improving your results. We do this by collaborating with marketing teams to create tailored SEO strategies that support your objectives.
Customized approach that we will take with your SEO:
Technical SEO Audit
Before we get started implementing a new SEO strategy, we first need to do an SEO audit. This is where we assess current performance and adherence to best practices, which gives us a place to start. We analyze in detail technical elements like website speed, responsive design, and well the website is being crawled and indexed. We also look art on page items like meta data, the quality of the content on the website, URL structure, and keywords. We do this with a goal of aligning your SEO with both the audience and search intent. Then, we consider off-page elements, as well, like the backlink portfolio to examine backlink quality and domain authority with the goal of identifying anything internal that may impact your SEO. As part of the SEO audit and analysis, we look at factors like user experience, website navigation, engagement, and structure of the website. Finally, we will create a detailed report that highlights the strengths and weaknesses of your existing SEO, and we also customize recommendations for you that are designed to improve visibility, user experience, and boost traffic.
SEO Strategy
Once the technical SEO audit is complete, it’s time to create a tailored SEO strategy designed to increase organic traffic, raise your website’s visibility, and improve long-term growth. We stay current on SEO best practices and industry changes, which enables us to create the best plan possible. Before we can create the strategy, we need to look at some additional data, like your target audience, main competitors, and even industry trends. After that, we perform keyword research with the goal of finding the right ones that will align your content to the intent of your audience. As part of our strategic recommendations, we also examine your content strategy and recommend changes that will positively influence your SEO. We also monitor off page SEO efforts, like building links and utilizing local SEO, which further strengthens the strategy. We monitor data on a regular basis, which helps us assess the SEO program is on track and allows us to make strategic changes as needed.
SEO Implementation
Once the SEO strategy is complete, it is time to move into the implementation phase. In this stage, we implement the strategy with the goal of optimizing the website and boosting organic performance. We start by undergoing any needed technical updates, like improving site speed, fixing crawl errors, installing an SSL certificate if needed (for https domains), and ensuring the website design is responsive. We also implement on-page optimization factors, like meta data, internal linking, stronger headlines, and naturally incorporating targeted keywords into content. We also undergo content improvements, which includes updating existing pages and creating new ones, when needed. We also implement and monitor for off-page factors, including quality backlinks and strengthening your local SEO presence, if needed. We monitor the process closely to ensure alignment with SEO objectives and measurable results.
SEO Measurement & Ongoing SEO Monitoring
The next step after the SEO strategy is implemented is to monitor and interpret any data that has been generated. First, we establish KPIs, or key performance indicators, such as organic traffic, click-through-rates (CTRs), and conversions. We also regularly evaluate keyword performance and backlink quality using analytics tools as part of this stage. Additionally, we disavow any poor quality inbound links as needed. We will also examine metrics like bounce rate, website traffic, as well as analyze user behaviors, to continually monitor the state of your SEO program. We do this so that we can monitor strategic performance and gives us the chance to make changes when needed. Monitoring competitors is also part of this phase, because it helps us analyze the state of their SEO and uncover opportunities for growth. The end goal is to monitor performance to boost performance to contribute to overall business growth.
