The Top 10 Reasons NOT to Outsource Your Company’s Online Marketing to India

The most compelling reason to outsource your company’s Internet marketing to India is the price. Look at the website of any online marketing firm in India and you’ll see prices well below those of any Internet marketing firm in North America. Savvy entrepreneurs are always looking for ways to cut costs and accomplish more with less and if an Indian Internet marketing company can do the work at a savings, doesn’t it make financial sense to outsource the work? Probably not.

Here are 10 Reasons NOT to Outsource your Online Marketing to India

1. The economy – It’s not hard to see the effects that outsourcing jobs and money overseas are having on our economy. It feeds into a downward spiral where people have less money to spend, so they buy less or buy cheaper imported goods. Which means your company sells fewer goods and services which, in turn, causes your company to cut its workforce or send work overseas and on and on until one day, it’s your job that gets outsourced.
2. Your target audience – Your company’s website and the online marketing that attracts people to it must be customized to appeal to your target audience. Can an Indian Internet marketing company identify and relate to the people you hope to reach with your online marketing?
3. Effectiveness – If the people designing and crafting the content for your website and your online marketing live thousands of miles away and were brought up in another culture and language, how effective can their marketing be?
4. Adaptability – Part of achieving success with any facet of online marketing is being able to react quickly to changes and trends in the marketplace and capitalizing on the opportunity. Can an Internet marketing firm on the other side of the world react as quickly as one in the States?
5. Have a look at their websites – And read their content. It doesn’t flow well, there is an overabundance of spelling, grammar, and punctuation errors, and it’s obvious that their command of the language is somewhat lacking. If they’re as good as they claim to be, wouldn’t their own company’s website have a bit more polish?
6. Your company’s reputation – Your website is a big part of how people perceive the quality of your company’s good and services. Are you willing to put your firm’s reputation in the hands of a foreign company?
7. Let the buyer beware – You get what you pay for. If one of these Indian online marketing firms fail to deliver what they’ve promised, what legal recourse do you have to recoup your expenses?
8. Penny-wise and dollar-foolish – You may be saving money upfront on your Internet marketing but you’ll probably be losing a lot more over time from missed opportunities due to unpersuasive advertising and website copy.
9. Keyword research – This is the foundation of any online marketing strategy and while Indian Internet marketing firms can get the same search data as American firms, which outfits will do a better job of choosing keywords that your company’s target audience is likely to use?
10. They may know the words but not the music – Understanding the meaning of words in another language and being able to construct coherent sentences with them are two very different things. Your company should choose an online marketing firm whose employees’ first language is English, have attended American universities, and work and live in the U.S.

Hopefully this list will help generate some thoughts about your Internet Marketing.
If we have convinced you to work with a company based in the United States please call 877-295-0620.