We approach B2B SEO with a growth mindset and start the process by assessing where you are at and determine which changes need to be made to help take your organic search results to the next level. From there, we develop, implement, and monitor your ongoing strategy.
SEO Audit
In order to take you to the next level, we audit your current site to see where things stand. We determine which aspects are performing well and which need assistance. During the audit and discovery phase, we analyze all areas that influence your site’s search engine position. It’s important to for us to know what you’re unhappy with in your current SEO so that we can help turn it around.
SEO Strategy
When creating an SEO strategy, we focus on your business goals and overall vision. We will develop a B2B SEO strategy to drive more traffic to your website and fulfill its highest potential. Keyword research, competitor research, content optimization, and more will be taken into consideration. Because SEO is not a one-size fits all situation, we offer recommendations that are tailored specifically to you.
SEO Implementation
We don’t just want you to survive, we want you to thrive. Considering everything we’ve learned about you, your goals, and how your SEO has performed so far, we will implement a strategy to launch your SEO to success. We will connect you with the right audience using the most relevant messages. Today’s digital landscape is competitive. Our implementations will provide you with the edge you need to get to the top and stay there.
SEO Measurement
With your new SEO strategy in place, we will keep on top of making sure your unique goals are achieved. Reporting is customized and we use all the best industry tools to monitor data and compile our reports.
We believe in providing results you can see, so we use paid state of the art tools for everything we do. The Brick Marketing Team is committed to making sure your SEO is working for you in every way possible.
These are some of the most common SEO challenges that we help our clients solve:
- Improve SEO ROI – Achieve a better ROI for short and long-term SEO efforts.
- Locate New SEO Opportunities – Find new keywords and themes that will help achieve new and better SEO results.
- Poor Keyword Optimization – Not using relevant or high-volume keywords effectively in content.
- Duplicate Content – Having the same or very similar content on multiple pages of a site.
- Broken Links – Links on a website that do not work or lead to non-existent pages.
- Unoptimized Meta Tags – Title tags and meta descriptions that are poorly written, too long, or missing.
- Slow Page Loading Speed – Pages that take too long to load, negatively affecting user experience and SEO.
- Mobile Unfriendliness – Websites not optimized for mobile devices, leading to poor user experience on smartphones and tablets.
- Thin Content – Pages with very little useful content, often seen as low-quality by search engines.
- Improper Use of Header Tags – Ineffective use of H1, H2, etc., which can hinder content structure understanding by search engines.
- Poor URL Structure – URLs that are too long, have irrelevant parameters, or are not descriptive.
- Website Security – Get better website security results as this impacts SEO.
- No Sitemap – Missing XML sitemap, making it harder for search engines to find and index pages.
- Ignoring Local SEO – Not optimizing for local search queries, which can be crucial for businesses serving specific areas.
- Spammy Backlink Profile – Backlink audit helps identify poor links that can be disavowed.
- Not Using Analytics Properly – Failing to monitor traffic data and SEO performance metrics to guide SEO strategy adjustments.
- Ignoring Social Media Signals – Not considering the impact of social media interactions on SEO.
- Not Updating Content – Failing to keep website content current and relevant.
- Ignoring Search Engine Guidelines – Violating search engine rules, potentially resulting in penalties.
- Poor Engagement Metrics – High bounce rates and low time on site, which can signal poor content quality to search engines.
- Not Optimizing for Voice Search – Ignoring the growing trend of voice searches in SEO strategy.
- Not Addressing User Intent – Failing to understand and address the actual intent behind users’ search queries.
- Poor Site Architecture – A website structure that is difficult for users and search engines to navigate.
- Ineffective Content Marketing – Not leveraging content marketing to attract and engage visitors and earn backlinks.
- Ignoring Competitor SEO Strategies – Failing to analyze and learn from the SEO tactics used by competitors.
- Overlooking Video SEO – Neglecting the optimization of video content, which are prominent in search results.
- AI Integration for SEO – How to use AI to save time and money for various SEO related tasks.
- Inconsistent Contact Information – Inconsistent name, address, and phone number information across the web, affecting local SEO.
We included the most common SEO challenges that we help solve for our clients, if there are other SEO issues you need help with that are not listed above, please let us know as we are certain we can help.
Let’s uncover the reason behind your visit through a commitment-free conversation, focusing solely on pinpointing your business’s digital marketing and SEO needs, whether you’re seeking information, consulting, or comprehensive support, with no sales pitch guaranteed. You’re welcome to join the call camera-off, as we prioritize your comfort and goals. – Schedule a meeting to see how we can help you!