At Brick Marketing, we believe that words have that power. Content marketing should be driven by your unique goals and aligned with your sales cycle. If it isn’t, you could be missing out on the results you crave.
The Brick Marketing Team customizes a strategy that aligns with your vision, attract your target audience, and produce engaging and compelling content that is SEO-focused. Let us help you grow with an effective content marketing strategy!
Content Marketing Audit
Our goal is to take your content from good to great. We will identify trends in your top-performing content so that we know what’s working and what isn’t. We will also pinpoint gaps that we can fill in with fresh and valuable content that will attract your target audience. The audit and discovery phase will give us insight into where our in-house writers should focus their attention to give you the best results.
Content Marketing Strategy
Your goals are our goals. We will hone in on your target audience and objectives so that we can create blog posts, static content, social media posts, white papers, and much more! We create and promote a mix of informational and promotional content. The recommendations we make will be completely tailored to your specific needs because your business and your goals are completely unique.
Content Marketing Implementation
With everything we’ve learned about your company and goals, we’ll implement the strategy we’ve created just for you. The Brick Marketing Team will create content that appeals to your target audience and drives more traffic to your website. We know that without an audience, even the best content can’t do its job. That’s where we come in. We will promote your unique content across multiple mediums to reach as many eyes as possible.
Content Marketing Measurement
Your success matters to us. With your content marketing strategy in place, we’ll make sure your goals are being hit by making sure prospects are nurtured, engagement is increased, and targeted website traffic is growing. We use all the best industry tools to monitor data and compile our reports so that you can see exactly where things stand.
These are some of the most common content marketing problems that we help our clients solve:
- Lack of a Clear Content Strategy – Not having a well-defined content marketing strategy.
- Inconsistent Content Production – Not publishing content regularly, leading to loss of audience engagement.
- Poor Quality Content – Publishing content that lacks depth, accuracy, or relevance.
- ROI of Content Marketing – Understanding the true ROI of content marketing investment.
- Not Understanding the Audience – Failing to research and understand the target audience’s preferences and needs.
- Failure to Optimize for SEO – Not incorporating SEO best practices in content creation.
- Limited Content Diversity – Relying too heavily on one type of content.
- Ineffective Content Promotion – Not promoting content effectively across various channels to reach a broader audience
- Lack of Engagement with Readers – Not interacting with readers through comments or social media.
- Inadequate Measurement of Content Marketing – Not tracking metrics or analyzing the effectiveness of content marketing efforts.
- Unaligned Content with Business Goals – Creating content that does not support the company’s overall business objectives.
- No Clear Call to Action – Failing to include effective calls to action within content that guide readers on what to do next.
- Ignoring Content Updates and Repurposing – Failing to update or repurpose older content to extend its lifespan.
- Lack of Content Originality – Producing content that is too similar to what is already published, leading to low engagement.
- Overlooking Local and Cultural Nuances – Not adapting content for different regional or cultural contexts where applicable.
- Poorly Managed Content Teams – Inefficient management of content creation teams or lack of clear roles and responsibilities.
- Over-Promotional Content – Creating content that is overly promotional and does not provide real value to the audience.
- Lack of Integration Across Marketing Channels – Failing to integrate content marketing with other marketing efforts.
- Limited Skills in Content Creation – Having a team with inadequate skills in writing, design, video production, etc.
- Not Leveraging User-Generated Content – Failing to incorporate content created by users, which can enhance engagement.
- Poor Content Distribution Strategy – Not having a plan for how and where to distribute content effectively.
- Underestimating the Value of Visual Content – Not investing in high-quality visual content like images, videos, and infographics.
- Failing to Experiment and Innovate – Not experimenting with new content forms or innovative content strategies.
- Using AI for Content Marketing – How to use AI to save time and money for various content marketing related tasks.
We included the most common content marketing problems that we help solve for our clients, if there are other content marketing issues you need help with that are not listed above, please let us know as we are certain we can help.
Let’s uncover the reason behind your visit through a commitment-free conversation, focusing solely on pinpointing your business’s digital marketing and content marketing needs, whether you’re seeking information, consulting, or comprehensive support, with no sales pitch guaranteed. You’re welcome to join the call camera-off, as we prioritize your comfort and goals. – Schedule a meeting to see how we can help you!
